A Critique on Sharon Beatty’s Essay Free Essays

In her essay, Sharon Beatty provides useful insights for the dissertation supervisor as well as the doctoral student with respect to the nature of the supervisor-student relationship, the dissertation process, and early career development in publishing. The topics discussed in the said paper includes: (1) preparation for the dissertation in the American Education System; (2) Getting started; (3) stages of research; (4) supervision during the process; (5) the study and getting closure; (6) moving dissertation to journal articles; (7) dealing with the submission and review process; and (8) the next step. In the introduction, Beatty noted that the dissertation process can be enjoyable when all the ingredients are present and all procedures are followed to a T. We will write a custom essay sample on A Critique on Sharon Beatty’s Essay or any similar topic only for you Order Now She stresses the need for a positive attitude while undergoing the dissertation process and she shares her views on this matter based on the experiences she has gained as a member oh at least 14 doctoral dissertations on marketing. As a critique, I would have to say that Beatty covered the aspects of writing dissertations very well. Special mention should be made to the fact that Beatty imparted useful and interesting advice with respect to how the relationship between doctoral supervisors and students can evolve and grow in the process. Needless to say, the supervisor and the students should harness a symbiotic relationship along the way to ensure the success of the dissertation. How to cite A Critique on Sharon Beatty’s Essay, Essays

Brand Equity for Preference and Loyalty -myassignmenthelp.com

Question: Discuss about theBrand Equity for Preference and Loyalty. Answer: Brand equity is a term that refers to how consumers of a product view the product. This comes after using the product for a period such that they form a perception about the product. Brand equity can be positive or negative depending on user experiences. Bad experiences lead to negative brand equity while good experiences lead to positive brand equity. Brand equity comes as the consumer develops a relationship with the brand through awareness, recognition, trial, preference, and loyalty. Recently, brand equity has been a significant priority in many organizations due to its impact on the general performance. Building band equity is essential for any company due to the impacts associated with it. First of all, with positively built brand equity, you can raise the prices of a product without any complaints from consumers since they perceive the product to be of high value (Kurlansky, 2011). For example, Apple which is a trendy brand charges more prices for their products. Building brand equity increases purchases are hence increasing the overall performance of the company (Ambler T. and Vakratsas, 2014). It also causes the increased value of a product in the market and also increased profits. Role of marketing research in building a global brand Conducting market research is very important in building a global brand (Blackston, 2015). It helps you to know the current performance of the product in the market and hence decide which decisions are the best for improving the market value of the product. Market research also helps in determining consumer loyalty to the product and therefore come up with ways to maintain the commitment since it is not easy to find new customers. The loyalty of customers helps in improving a brands performance in the market through referrals. Market research should frequently be done since markets, and consumer needs continuous change with time. Advertisement plays a firsthand role in building brand equity of a product. Through effective advertisement and sales promotion, a brand can achieve positive brand equity and get loyal customers (Biel, 2011). Market research plays a crucial role in building brand equity which determines a companys performance in many ways and has major implications for the operations of a brand. A consumer will be loyal to a product that he or she has tried using for some time and has preferred it over other products. References Kurlansky, M. (2011), ``Creative execution'', in Murphy, J. (Ed.), Branding. A Key MarketingTool, Macmillan, Basingstoke. Ambler, T. and Vakratsas, D. (2014). ``Why not let the agency decide the advertising'',The Journal of the Marketing Society, NTC Publications Ltd. Biel, A.L. (2011), ``How brand image drives brand equity'', ARFWorkshop, New York, NY. Blackston, M. (2015). ``A brand with an attitude: a suitable case for treatment'', Journal of theMarket Research Society, Vol. 34 No.3, pp. 231-41.

The Member of the Wedding Essay Example For Students

The Member of the Wedding Essay The Member of the Wedding by Carson McCullers is the story of an adolescent girl who triumphs over loneliness and gains maturity through an identity that she creates for herself in her mind. It is with this guise that twelve year old Frankie Addams begins to feel confident about herself and life. The author seems to indicate that one can feel good about oneself through positive thinking regardless of reality. The novel teaches that ones destiny is a self-fulfilled prophesy, seeing ones self in a certain light oftentimes creates an environment where one might become that which one would like to be. We will write a custom essay on The Member of the Wedding specifically for you for only $16.38 $13.9/page Order now The world begins to look new and beautiful to Frankie when her older brother Jarvis returns from Alaska with his bride-to-be, Janice. The once clumsy Frankie, forlorn and lonely, feeling that she was a member of nothing in the world now decides that she is going to be the member of the wedding. Frankie truly believes that she is going to be an integral part of her brothers new family and becomes infatuated with the idea that she will leave Georgia and live with Jarvis and Janice in Winter Hill. In her scheme to be part of this new unit, she dubs herself F. Jasmine so that she and the wedding couple will all have names beginning with the letters J and a. Her positive thinking induces a euphoria which contributes to a rejection of the old feeling that the old Frankie had no we to claim. Now all this was suddenly over with and changed. There was her brother and the bride, and it was as though when first she saw them something she had known inside of her: They are the we of me. Being a m ember of the wedding will, she feels, connect her irrevocably to her brother and his wife. Typical of many teenagers, she felt that in order to be someone she has to be a part of an intact, existing group, that is, Jarvis and Janice. The teen years are known as a time of soul-searching for a new and grown up identity. In an effort to find this identity teens seek to join a group. Frankie, too, is deperate for Jarvis and Janices adult acceptance. Frankie is forced to spend the summer with John Henry, her six year old cousin, and Berenice Brown, her black cook. It is through her interactions with these two characters that the reader perceives Frankies ascent from childhood. Before Jarvis and Janice arrive, Frankie is content to play with John Henry. When she becomes F. Jasmine and an imagined we of the couple, she feels too mature to have John Henry sleep over, preferring, instead, to occupy her time explaining her wedding plans to strangers in bars, a behavior she would not have considered doing before gaining this new confidence. When F. Jasmine tells her plans to Berenice, the cook immediately warns her that Jarvis and Janice will not want her to live with them. F. Jasmine smugly ignores the cooks warning that you just laying yourself this fancy trap to catch yourself in trouble. The adolescent feels confident and cocky, refusing to believe that her plot is preposterous. After the wedding and the shattering reality that Fra nces (as she is now known) faces, it is evident, from the fact that their refusal doesnt crush her, that she has truly turned herself around, and that her maturity is an authentic and abiding one. At the conclusion of the story, the now confident Frances is able to plan a future for herself, by herself, which includes becoming a great writer. She, further, finds a sympathetic friend who becomes the other half of her new we.Carson McCullers brilliantly portrays a teenage girls maturation through a fabricated feeling of belonging, which ultimately leads to a true belonging. The reader sees how the girl grows from a childish Frankie, to a disillusioned F. Jasmine, and eventually to a matured Frances. When F. Jasmine questions Berenice as to why it is illegal to change ones name without consent of the court, the cook insightfully responds, You have a name and one thing after another happens to you, and you behave in various ways and do various things, so that soon the name begins to hav e a meaning. No matter how we might change externals, it is only when our innermost feelings are altered that we truly change and grow. The Member of the Wedding Essay Example For Students The Member of the Wedding Essay The Member ofthe WeddingThe Member of the Wedding by Carson McCullersis the story of an adolescent girl who triumphs over loneliness and gainsmaturity through an identity that she creates for herself in her mind. It is with this guise that twelve year old Frankie Addams begins to feelconfident about herself and life. The author seems to indicate that onecan feel good about oneself through positive thinking regardless of reality. The novel teaches that ones destiny is a self-fulfilled prophesy, seeingones self in a certain light oftentimes creates an environment where onemight become that which one would like to be. We will write a custom essay on The Member of the Wedding specifically for you for only $16.38 $13.9/page Order now The world begins to look new and beautifulto Frankie when her older brother Jarvis returns from Alaska with his bride-to-be,Janice. The once clumsy Frankie, forlorn and lonely, feeling that she wasa member of nothing in the world now decides that she is going to be themember of the wedding. Frankie truly believes that she is going to bean integral part of her brothers new family and becomes infatuated withthe idea that she will leave Georgia and live with Jarvis and Janice inWinter Hill. In her scheme to be part of this new unit, she dubs herselfF. Jasmine so that she and the wedding couple will all have names beginningwith the letters J and a. Her positive thinking induces a euphoria whichcontributes to a rejection of the old feeling that the old Frankie hadno we to claim. Now all this was suddenly over with and changed. Therewas her brother and the bride, and it was as though when first she sawthem something she had known inside of her: They are the we of me. Beinga member of the w edding will, she feels, connect her irrevocably to herbrother and his wife. Typical of many teenagers, she felt that in orderto be someone she has to be a part of an intact, existing group, that is,Jarvis and Janice. The teen years are known as a time of soul-searchingfor a new and grown up identity. In an effort to find this identity teensseek to join a group. Frankie, too, is deperate for Jarvis and Janicesadult acceptance. Frankie is forced to spend the summer withJohn Henry, her six year old cousin, and Berenice Brown, her black cook. It is through her interactions with these two characters that the readerperceives Frankies ascent from childhood. Before Jarvis and Janice arrive,Frankie is content to play with John Henry. When she becomes F. Jasmineand an imagined we of the couple, she feels too mature to have John Henrysleep over, preferring, instead, to occupy her time explaining her weddingplans to strangers in bars, a behavior she would not have considered doingbefore gaining this new confidence. When F. Jasmine tells her plans to Berenice,the cook immediately warns her that Jarvis and Janice will not want herto live with them. F. Jasmine smugly ignores the cooks warning that youjust laying yourself this fancy trap to catch yourself in trouble. Theadolescent feels confident and cocky, refusing to believe that her plotis preposterous. After the wedding and the shattering reality that Frances(as she is now known) faces, it is evident, from the fact that their refusaldoesnt crush her, that she has truly turned herself around, and that hermaturity is an authentic and abiding one. At the conclusion of the story,the now confident Frances is able to plan a future for herself, by herself,which includes becoming a great writer. She, further, finds a sympatheticfriend who becomes the other half of her new we.Carson McCullers brilliantly portrays ateenage girls maturation through a fabricated feeling of belonging, whichultimately leads to a true belonging. The reader sees how the girl g rowsfrom a childish Frankie, to a disillusioned F. Jasmine, and eventuallyto a matured Frances. When F. Jasmine questions Berenice as to why it isillegal to change ones name without consent of the court, the cook insightfullyresponds, You have a name and one thing after another happens to you,and you behave in various ways and do various things, so that soon thename begins to have a meaning. No matter how we might change externals,it is only when our innermost feelings are altered that we truly changeand grow.

The eNotes Blog A Piece of Shakespearean History The First Folio VisitsSeattle

A Piece of Shakespearean History The First Folio VisitsSeattle Seattle Shakespeare fans got to celebrate in the run-up to the Bard’s birthday (or deathday, if you’re the glass-half-empty sort) with the arrival of the First Folio at the Central Library. An impressive gilt-edged tome of nine hundred pages, the first compilation of Shakespeare’s plays was opened to Hamlet’s â€Å"to be or not to be† soliloquy. The old book, housed this April at the contrastingly modern Central Library, is one of only 750 copies ever printed and only 233 surviving in the twenty-first century. Because it was published in 1623, seven years after his death, Shakespeare never lived to see the landmark compendium- the first folio devoted exclusively to plays ever published in England. His friends memorialized their colleague in style, collecting foul papers (drafts as penned by Shakespeare himself), quarto editions, and prompt books. William Jaggard, despite a history of misattributions and literary piracy involving Shakespeare’s own works, was entrusted with the project of setting the record straight. Though an apprentice appears to have introduced some distance with a few unusual renderings of the playwright’s text, the First Folio is the closest thing we have to the plays as the Bard wrote them. Without the Folio, eighteen of Shakespeare’s plays would have been lost to history, including Macbeth and Twelfth Night. It’s not hard to understand why copies are treasures; originally sold for approximately  £1 (or roughly $200 today), the last copy to change hands sold for $5.2 million in 2006. Seattle fans wave goodbye as the famous book makes its way around the country. If you missed it this time, don’t worry- you can still view the full book online as Shakespeare (more or less) intended. Outside The Seattle Public Library The First Folio open to to be or not to be Elizabethan-era replica costumes on display Aerial view of the First Folio exhibit

Better Safe Than Sorry

In her 2006 worldwide hit Hung Up, Madonna sings time goes by so slowly. Surely, the Queen of Pop was wrong as everybody lives in a rush nowadays. It is often said that it is better to be safe than sorry but how true is that? Things should be done right or else theyre going to be regretted. It is better to do things calmly, easily than do them wrong and regret it later on. Most people are sorry for mistakes they committed during their youth because at that time they werent completely aware of their responsibilities; they used to believe that life was full of risks so why not take them anyway?. For instance, two young people who are crazily in love shouldnt immediately get married even if theyre convinced theyre soul mates; they should wonder if theyre ready to sacrifice to their new family, if theyre ready to have children and raise them Other examples include car crashes because one was driving under influence, sex during teen hood, etc. However, doing things slowly is not necessarily right. Taking matters to the extreme can be very hurtful as people whoare considered too slow are often left out, sometimes because they ignore the changes going on around them. Also, becoming obsessed with doing things right can lead people to do things completely wrong. It is true that it is better to be safe than sorry but doing things right is what matters the most, whatever the circumstances are.

How have African-Americans worked to end segregation, discrimination, Essay

How have African-Americans worked to end segregation, discrimination, and isolation to attain equality and civil rights - Essay Example Now this is about the same time that African Americans also first started making their appearance in the military. To maintain unity and to help stop aggression black were beginning to be recruited. Still at this time the racial tension between the blacks and whites was very critical. The battle to end slavery was supposed to have ended, but in reality had just begun. In 1863 Abraham Lincoln passed the Emancipation Proclamation to allow blacks to join the military. However the American society still largely discouraged any social relations with people of different color. So, although the process of integration had already started there was still a huge battle to be bought for everyone involved (Massey, Douglas S., p.110). During the Civil War, the South literally depended on black labor to help them maintain their present economy. Without the black at this time, the south would not have had enough people to produce the grain in which the completely relied upon. The Confederated autho rities also used their slaves to construct forts, and some states such as Virginia even required slave owners to lease their slaves out for labor. The south was also very hard and cruel to their slaves. The Confederate leaders treated the blacks as if they were animals and forced them to do as much hard work as they could. The south still basically believed that blacks were meant to be slaves and should remain under complete control of their masters. Now the North, at the same time was now employing about 200,000 of approximately one half million blacks that escaped slavery into the Union territory. As the first steps in the desegregation of the nation the North was letting the former slave come into their land and was employing them as teamster, carpenters, cooks, nurses, and scouts. Many of the escaped blacks even worked for the Union army as informants to explain many of the Confederated armies’ plans and information (Godsil, Rachel D., p 1110). The blacks eventually becam e a very important part of the military service in the Union military forces. Even though most of the leaders were still white, the African American people had finally started making real progress with the integration into the white society. This first major step into society was basically seen as a trial by blood. It was simply known that whenever someone was willing to give his life in the line of battle for the same cause as his military force, it was considered the ultimate sacrifice and was now completely accepted in on the battle lines. However, even though the blacks were now helping with the labor and even the fighting by their own free will now, there was still much hatred and conflict between certain groups of people who still wanted racial segregation in their land. Even though it was considered illegal to act in violence just because of the race of a person, there were still many groups even in the North country who just could not completely accept the colored people amo ng them, and this also lead to much bloodshed in their own territory. There were 38 African American people lynched by the Klu Klux Klan in 1917, and 58 more lynching the following year. After the civil war 70 black veterans were also killed in cold blood because of all of the hatred still within the general society as a whole (Payne, Richard J.,p. 91). The Klu Klux Klan was a racial hatred group that was responsible for many murders of the blacks at that time, and even still

Identify and discuss three social changes that would need in the Essay

Identify and discuss three social changes that would need in the United States to move toward being a more peaceful(non-violent) - Essay Example The people are not supposed to be each other’s enemies (Vesterman, 2007). First, US must vigorously pursue its diplomatic relations with the Arab world and develop a relation of collaboration and partnership for global economic concerns and amity in relations. The past decades proved that United States has been hostile to countries where perceived terrorist groups are existing and where leaders are inclined to violate denuclearization efforts of the United Nations. The global conditions require that venues for dialogue, interaction, and interfaith discourse be internationalized as inherent not only in diplomatic relations but also in the development of amity of nations to attain global peace. Second, the United States must pursue cultural discourse with the rest of the global community to fully appreciate the diversity and multicultural dimension of the global village. This can take place in both online and non-online settings where open communication is possible and where soc io-cultural exchanges can be undertaken. This cultural nobility can be integrated as a policy in security management. As US, like its other global alliances, use the military forces in the intervention programs to conflict-affected communities and in regions where reconstruction or rehabilitation is undertaken, the forces should likewise be trained and educated to promote cultural respect and sensitivities to improve US international relations. This can likewise assuage the creation of leeway for economic exchanges where US has interest for trading, especially in oil production. At the domestic level, rigorous transformative policy formulation and enforcement should be undertaken with primacy on providing strategic resolution to domestic issues on job creation, social services delivery, provision of support to communities affected by climate changes (on reconstruction and rehabilitation) and engaging communities for resiliency. It is likewise paramount that the US must focus on the problems of immigration and encourage their return to their original countries to reduce the risks and vulnerabilities of domestic economy as their influx also added to the problems of unfriendly relations, poor social cohesion, and internal conflicts of interests (Malcom X, 1964). Anent thereto, the government should realize that social changes are necessary to attain a positive social changes where individuals and non-government participation is fully appreciated in nurturing world peace and social cohesion. In the historic epoch of civilizations, only peaceful discourse, negotiations, and open interaction can create an environment of peace that could encourage development workers and stakeholders to come together and discuss their situations to advance it at a higher level of relations (Vesterman, 2007). Violence and wars out of conflict of interests created losses and even its strategic resolution can only be created in the same path for peace. For peace can only be attained thr ough peaceful means notwithstanding the fact that politics have showed the need for peoples, as stakeholders, to take part in social transformation to make it effective and reflective of its dreams or aspirations as peoples (Vesterman, 2007; Malcom X,